Branding the Project
To develop a solid, reputable brand name for Islamabad as a friendly and efficient Knowledge City and use that to expedite achieving goals of Knowledge city project.
The Knowledge City project will have to be branded, marketed and pitched heavily to encourage contribution and participation from everyone. This branding will have to be done using various channels like electronic media, social media, person to person contacts, personal and professional networks, existing relevant organizations and through various forums. A key aspect of branding will be at the international level, within and outside Pakistani communities.
The strategic plan will focus on the branding and promotion of the project and its progress at all forums. This is essential to build and sustain the momentum needed for the success of the project.